Tricolor Associates are our longstanding heritage development partners. Tricolor was founded by Sarah Dowd and Frank Crosby who both held senior development positions at the Imperial War Museums and have now built a team well known in the heritage sector for their rigorous and creative methodologies. We have worked alongside them and in partnership on a number of large-scale HLF-related capital projects including:
- Brighton Dome and Brighton Festival - they produced the HLF activity and interpretation plans
- Hall for Cornwall - HLF activity and interpretation plans
- Royal Cornwall Museum - audience research and marketing strategy
- Hull Maritime Museum - Tricolor were lead consultants on an HLF Round One application and we provided assistance with financial modelling and cost planning
- Saltdean Lido - a Tricolor project where we provided financial modelling input
Tricolor are specilaists in heritage marketing, interpretation and activity planning. As part of developing larger interpretation strategies, Tricolor have undertaken collection reviews working with clients to identify objects that best support interpretation themes and stories to be told. Clients for this work have included Alexandra Palace, Colne Valley Railway, Express and Star Photo Archive, Heugh Battery Museum, Kenley Airfield and Canterbury Cathedral. Tricolor’s unique expertise combines strategic development with extensive real-world practical experience and this means that proposals created are realistic, achievable, sustainable and can be evaluated.
Tricolor recognises that effective marketing strategies are central to the success of any organisation and are skilled at working with clients to develop marketing approaches that deliver. Tricolor won the Highly Commended Award for Marketing Excellence at the 2014 Museum+Heritage Awards for digital marketing at The Royal Artillery Museum and both Sarah and Frank have held senior in-house marketing positions in national museums.