Perfect Moment has been involved in efforts to establish a major creative hub for Cornwall since 2003, when the former Redruth Grammar School was identified as the ideal site. The building was purchased in 2005 by ACT and "temporary" offices and studios were established in the building, which was renamed Krowji – meaning 'workshop' or 'shed' in Cornish.
It became home to painters, ceramicists, jewellers, textile artists, theatre companies, illustrators, furniture makers and many others who collectively became Cornwall's biggest creative cluster.
For over ten years Perfect Moment acted as project champions undertook market research, and helped secured funding for initial masterplan design and detailed business planning. We were appointed to produce a business plan for this first phase of development and went on to support a successful application for £1.9m from the European Regional Development Fund (ERDF). This was eventually awarded in 2014 and matched with support from private investors and private sector borrowing.
This phase, completed in May 2015, has resulted in resulted in 1,800 square metres of workspace which will house around 125 people from all sectors across the creative industries. The new building is highly sustainable and is seeking to be accredited as BREAM excellent. Planning permission has already been granted against a masterplan for the site and funding is being sought for further phases of development.
Ross Williams of ACT who are responsible for the development of Krowji said 'Seeing the vision for Krowji become reality has necessitated over ten years of commitment and dedication on the part of all those involved, Perfect Moment's support has been vital at all critical stages in the development of the project and it has been amazing to see all our efforts come to fruition.'
Like so many of the projects we are privileged to work on, Krowji will be a real catalyst for future growth; an incubator for creativity and a step towards a stronger Cornish economy which celebrates talent, culture and social enterprise. It is a key infrastructural project which will make a significant contribution to the regeneration of Redruth in what is one of the most deprived areas in Europe.
"Almost half of Krowji's unique new studios and flexible workspaces have been snapped up along with fifty serious expressions of interest as people working in the arts and creative industries get the first chance to see the light and airy eco-building with phenomenal views taking shape on the Redruth hill-top site" ERDF Media Release Jan 2015